As a meeting and event planner how would you change if you were forced to share unfiltered social media? How would this change the way you prepare content, treat the attendees and what you serve for lunch? How would it affect the session topics, the transportation options, signage and speaker selection.
What if you were forced to present your twitter feed on main screen before the general session for all to see, how about large LCD screens at registration or what if a people were tasked with simply reading tweets and blog posts about the event out loud in between sessions.
Would your events stay exactly the same or would you keep tweaking the program so that it was always improving, always growing, always getting better so that you could be confident about what was being said?